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Affiliate marketing is a performance-based marketing strategy where:
1. A retailer rewards a website (affiliate) with a commission for each customer referred via the website’s promotional activities
2. Creators, influencers, and entrepreneurs earn money by promoting a product or service for a retailer
3. Third-party affiliates advertise a business’s goods or services to help them meet sales or marketing goals
4. Third-party publishers generate traffic or leads to a company’s products and services
5. One party earns a commission from marketing another company's products
